Clients our team has worked with
Faster onboarding time with minimal training
Direct contracting no third party
Serve companies of all sizes & have the ability to scale
We lead, manage & execute research projects / tactics and training from start to finish including budget, vendor management, KOL interactions, and cross-functional team/asset management.
We lead, manage & execute research projects/tactics from start to finish including budget, vendor management, kol interactions, and cross-functional team management.
Project / asset manager entailing budget, tactics, representation at cross-functional meetings and external representation.
Identify appropriate data sources. Protocol development, review, approval, and project execution. Partnering with KOLs & study teams.
Development and oversight of budget impact and cost effectiveness models to support access. Gaining early HTA input as needed.
Product level tools for field and others. Health Economics and access needs for cross departmental training.
Project / asset manager entailing budget, tactics, representation at cross-functional meetings and external representation.
Identify appropriate data sources. Protocol development, review, approval, and project execution. Partnering with KOLs & study teams.
Development and oversight of budget impact and cost effectiveness models to support access. Gaining early HTA input as needed.
Product level tools for field and others. Health Economics and access needs for cross departmental training.
Health Economics & Market Access Expert
Sonali Shah has been in the pharma industry for 20+ years and brings strategic insights and guidance to support product value, access and reimbursement across the pipeline. Sonali has worked on a breadth of disease areas over time and 10+ joint ventures from development to launch to LOE. She has trained colleagues across the regions and various functions on HEOR and Market Access. Sonali holds a pharmacy degree, and masters in business and public health degrees from Rutgers University. Sonali also completed her HEOR fellowship at University of Michigan and Pfizer (Formerly Parke-Davis). Sonali also holds a nutrition certificate. Sonali is an avid learner and collaborator.
Pricing & Market Access Strategist
Robert Morlock is a distinguished health services researcher and advisor with decades of experience working directly with healthcare organizations, pharmaceutical companies, and global research teams. His career spans drug development, regulatory strategy, and health economics, where he has successfully developed and defended label claims before regulatory authorities, guided early health technology assessments (HTA), and built and managed high‑performing teams across therapeutic areas. He is widely recognized for his contributions to oncology research, with publications in Lancet Oncology, JAMA Open, The Journal of Rheumatology, and other leading journals. His work extends across both chronic diseases (such as gout and pediatric myopia) and rare diseases, consistently emphasizing the importance of patient‑reported outcomes (PROs) and real‑world evidence in shaping clinical and market strategies. Robert has hands‑on experience leading access submissions across the EU and Asia‑Pacific, ensuring that therapies are positioned effectively for reimbursement and adoption in diverse healthcare systems. His ability to integrate scientific rigor, regulatory insight, and practical industry experience has made him a trusted advisor to multiple companies, helping them navigate complex development programs, secure market access, and keep patient perspectives at the center of innovation.
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