Tactical project management   •   Product lead/management   •   HEOR representation at cross functional meetings   •    Budget management   •   Support & develop value proposition   •   CEM/BIM project management   •   Patient-reported outcome measures (PROMs)   •   Tool trainings and educational trainings   •   Operating plan   •   Advisory boards   •   Early scientific advice (HTA)   •   Sheffield/economic expertise (NICE)   •   Key opinion leaders (KOLs)   •   Payer   •    Data sources   •   Regulatory/FDA labeling   •   Congresses   •   Vendor management/selection   •   
Tactical project management   •   Product lead/management   •   HEOR representation at cross functional meetings   •    Budget management   •   Support & develop value proposition   •   CEM/BIM project management   •   Patient-reported outcome measures (PROMs)   •   Tool trainings and educational trainings   •   Operating plan   •   Advisory boards   •   Early scientific advice (HTA)   •   Sheffield/economic expertise (NICE)   •   Key opinion leaders (KOLs)   •   Payer   •    Data sources   •   Regulatory/FDA labeling   •   Congresses   •   Vendor management/selection   •   

VALUE EVIDENCE EXPERTS

We are a global consulting company that provides pharmaceutical and biotechnology companies with expertise in the fields of health economics, evidence generation & access planning.

We bridge the gap.

A few customers that have put their trust in our experts

Clients our team has worked with

As value evidence experts that have been in the industry for over 20+ years we understand how hard it is to find top talent quickly. 

We have assembled a team of experts with experience across a broad set of therapeutic areas and all stages of the product lifecycle from development to commercialization and beyond.

Faster onboarding time with minimal training

Direct contracting no third party

Serve companies of all sizes & have the ability to scale

We lead, manage & execute research projects / tactics and training from start to finish including budget, vendor management, KOL interactions, and cross-functional team/asset management.

How we work - Seamless Integration

Project Based

We lead, manage & execute research projects/tactics from start to finish including budget, vendor management, kol interactions, and cross-functional team management.

Resource Based

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Our Capabilities & Services

Product Management

Project / asset manager entailing budget, tactics, representation at cross-functional meetings and external representation.

Real World Evidence Studies

Identify appropriate data sources. Protocol development, review, approval, and project execution. Partnering with KOLs & study teams.

Economic Models

Development and oversight of budget impact and cost effectiveness models to support access. Gaining early HTA input as needed.

Training

Product level tools for field and others. Health Economics and access needs for cross departmental training.

Product Management

Project / asset manager entailing budget, tactics, representation at cross-functional meetings and external representation.

Real World
Evidence Studies

Identify appropriate data sources. Protocol development, review, approval, and project execution. Partnering with KOLs & study teams.

Economic Models

Development and oversight of budget impact and cost effectiveness models to support access. Gaining early HTA input as needed.

Training

Product level tools for field and others. Health Economics and access needs for cross departmental training.

Our Founders

Sonali Shah                       

Sonali Shah has been in the pharma industry for 20+ years and brings strategic insights and guidance to support product value, access and reimbursement across the pipeline. Sonali has worked on a breadth of disease areas over time and 10+ joint ventures from development to launch to LOE.  She has trained colleagues across the regions and various functions on HEOR and Market Access.  Sonali holds a pharmacy degree, and masters in business and public health degrees from Rutgers University. Sonali also completed her HEOR fellowship at University of Michigan and Pfizer (Formerly Parke-Davis).  Sonali also holds a nutrition certificate.  Sonali is an avid learner and collaborator.

Robert Morlock

Robert Morlock is an experienced health care organization leader with over 20 years progressive experience in the U.S. and international markets. He has executive level experience overseeing country launch teams, named patient programs, and reimbursement and access planning. He has worked in all stages of product development and has been instrumental in establishing commercialization strategies bringing novel therapies to market.  He was VicePresident of Pricing and Market Access at Abraxis BioScience and successfully managed pricing submissions in the EU5, South Korea, China and Australia. He has set up and led health economics and evidence generation teams as a full-time employee and as a contractor. Robert has a PhD in economics and continuing executive training from Harvard University School ofPublic Health and the University of Michigan Business School. Robert is an active boater on the Great Lakes. He and his wife Amy are planning to circumnavigate Lake Superior in 2024.

Tactical project management Product lead/managementHEOR representation at cross functional meetingsBudget management Support & develop value propositionCEM/BIM project management Patient-reported outcome measures (PROMs) Tool trainings and educational trainings  Operating plan
Tactical project management Product lead/managementHEOR representation at cross functional meetingsBudget management Support & develop value propositionCEM/BIM project management Patient-reported outcome measures (PROMs) Tool trainings and educational trainings  Operating plan

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